![]() Personalize your promotional emailĮveryone likes to feel special - and this holds true even when you’re sending out discount offer emails. On the flip side, a more general sale that targets your entire audience can help you hit monthly or yearly targets in one fell swoop - but since the discount is available to everyone, it can cost your company more. This discount offer email, generated by CopyAI, is an example of targeting a specific audience segment with your campaign. If you decide to target specific segments or customers, you can generally run more personalized campaigns at a lower overall cost - such as offering students 15% off during finals or sending a customer a coupon for leaving a great testimonial. Decide if you want to target this offer to one specific customer, one audience segment, or all of your customers. Most marketing teams will segment their audience into several different groups. It just means timing it right, setting the discount at a reasonable amount, and marketing it the right way. This doesn’t mean that you shouldn’t run a sale, mind you. Attract deal shoppers, rather than your target audience.Train your customers to wait for discounts before buying.Decrease consumers’ confidence in your brand.Discounts that run too deep or too often can: When you decide on a sale price, think about how the discount might affect how consumers perceive your brand. Tiffany & Co., for instance, reportedly won’t even run a sale on Black Friday others will only run one sale a year. In fact, they may discount products so often that some people decide to shop there only when they run a specific sale.įor certain upscale brands, however, discounts are basically unheard of. When you think of some brands - like Target, Walmart, or Sephora - regular discounts are pretty much a guarantee. Understand how discounts might impact your brand Before you decide on a discount amount, calculate how much you can lower your prices while still maintaining a healthy profit and realistic CAC. This means taking a look at key metrics, like your potential profit margin and customer acquisition costs (CAC). Do the mathįirst up: you need to understand how deeply you can discount your product. 10 steps to write the perfect discount offer email with AIīelow, we’ll walk you through the 10 steps to writing a discount offer email that converts - with plenty of help from AI along the way. The email on the left is more general and sent out to a wider audience (for Cyber Monday), while the email on the right (generated by CopyAI) is personalized and unique to one specific client. They can be high-volume and generic (such as a Cyber Monday or Black Friday sale) or unique and completely personalized (like giving an enterprise client a discount for switching over from a competitor). And whether you work in marketing or sales, chances are that you’ve had to write an email or two letting clients know about a discount - i.e., you’ve written a discount offer email.ĭiscount offer emails are emails used to tell customers about special discounts available on all or specific products or services. In both B2C and B2B industries, discounts are an essential tactic used to win over new business, re-engage existing customers, and drive revenue. Below, we’ll walk you through how you can use artificial intelligence (AI) to write the perfect discount offer email and drive the best results for your campaign. ![]() ![]() To get the most out of your discount promotion, however, you’ll need to nail your client communication. After all, temporarily lowering prices can help you bring in new clients, turn one-time customers into repeat buyers, and reach revenue targets more quickly. For marketers in both B2B and B2C businesses, it’s important to know how to position the perfect discount offer to your customers.
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